If we're not the right room, we'll tell you.
No high-pressure pitch, no "every business is unique" hedge. Twelve clear lines so you know in five minutes whether to keep reading.
Column A
You're a fit if…
You own a small business with real customers
Sub-100 people, real revenue, real Mondays. Not a side project, not pre-product.
You're the operator, not a board observer
You're the one who'd implement what we name. Doesn't matter what your title is on LinkedIn.
You've outgrown the version of you that started
The decisions you used to enjoy are the ones you dread now. You need a new shape.
You'd rather hear the truth than the pitch
We say no to ~60% of conversations we're invited to. You'd rather we tell you on day one.
You can ship monthly with us
Real artifacts come out every 30 days. You and your team are in the room when they do.
You believe brand · product · ops are one thing
You've felt the cost of treating them as separate. You want operators who don't.
Column B
You're not if…
You want a vendor, not a partner
Send-brief-receive-deliverable engagements work better with an agency. We're not that.
You want to be sold a deck
We charge for the talking. If you'd rather pay for slides than for a real conversation, we're not the room.
Speed is the only metric that matters
We can move fast. We won't move past the conversation that needs to happen, even if you want us to.
You're pre-product, pre-customer
We help businesses already moving find the next move. Earlier than that, you need a different kind of help.
You want headcount, not heads
We are not a staffing firm. We won't rent you bodies on a retainer.
You're not the decision-maker
We can't make it happen if the person we're talking to has to forward our notes to someone else.
When we say no
Not all stuck is our kind of stuck.
If we're not the right room, we'll tell you on the first call — and where to find the right one. Our network is bigger than our roster. We've sent founders to lawyers, fractional CFOs, recruiters, brand specialists, and full-stack agencies. None of those referrals pay us a finder's fee. We just want you moving.
Saying no early is the most generous thing we can do for a small business. A wasted retainer is six months you can't get back, and the only person who pays for the wrong fit is you.
Not sure if you're a fit? Talk to us anyway — we'll point you to who is.