How much does brand identity design cost?

There is no set price, because a wordmark for a new trailer and a full identity with packaging are not the same job. Most projects start with a $500 deposit and go up from there based on what the work actually needs. You see the cost and the impact, ranked, before you commit to anything.

Do I get the source files?

Yes. The logo files, the fonts, the hex values and the written kit are yours. You should never be locked into a designer to change a color on a sign.

Can you work with the logo I already have?

Often, yes. Plenty of businesses have a mark that works fine and a brand around it that never got written down. That is a cheaper and faster job than starting over, and we will tell you which one you are in during the free first hour.

Brand it

Brand identity design

Naming, logo, palette, type and packaging, built so the first thing someone picks up already tells your story.

Start with a free hour

Coco's Coffee Co · brand from scratch. Read the story

Timeline: Two to six weeks for most identities, faster if the name is settled
Cost: No set pricing. Most projects begin with a $500 deposit and scale with the work.
First step: One free hour and a one-page diagnosis. Yours to keep either way.

You are probably here because one of these is true.

01
You are launching and you have nothing but a name, or not even that
02
You have a logo but every flyer, sign and post looks like a different company
03
You are about to spend money on packaging, signage or a website and want the brand settled first

The work itself

Brand identity design is the work of deciding what your business looks like, sounds like and is called, then writing it down so it stays consistent everywhere.

At Unstuck that means naming, a wordmark or logo, a locked palette and type system, packaging where you need it, and a written kit your printer, your website and any tool you use can all apply without asking you questions. We build brands from scratch and we rebuild brands that have drifted.

Any of those is a normal place to be, and none of them get better by waiting.

What you actually walk away with.

Artifacts, not a status deck. Every one of these is yours to keep, and yours to take somewhere else if you ever want to.

01
Naming and wordmark, or a refresh of what you have
02
Logo suite with the sizes and clear space rules people actually need
03
Locked palette as hex values, with a job for each color
04
Type system with the specific weights, not just font names
05
Packaging and print-ready artwork where the business needs it
06
A one-page brand kit anyone can apply without calling you

We have done this more than once.

Different industries, same hands. Open any one to see what was stuck, the move we made, and where it landed.

Siddiqui Rum

Brand from scratch

A real product in the industry. Siddiqui made it off the page and onto shelves, a rum now sold internationally, the bottle in the hand telling the story exactly as it was drawn. Proof a brand can be built from nothing and go the distance.

Campus

Delivery · Print

A booth that looked like it was planned for months. Campus pulled crowds and photos all weekend, and walked away with a reusable event kit they own for every event that comes next.

Or do it yourself.

We write down how the work is actually done. No email required, and no hard feelings if you never call.

WalkthroughBeginnerHow to build a brand kit you can actually reuseMost brand guidelines describe a vibe. The useful ones specify values. Here’s how to write the second kind in an afternoon.8 min

The things people ask before they call.

How much does brand identity design cost?: There is no set price, because a wordmark for a new trailer and a full identity with packaging are not the same job. Most projects start with a $500 deposit and go up from there based on what the work actually needs. You see the cost and the impact, ranked, before you commit to anything.
Do I get the source files?: Yes. The logo files, the fonts, the hex values and the written kit are yours. You should never be locked into a designer to change a color on a sign.
Can you work with the logo I already have?: Often, yes. Plenty of businesses have a mark that works fine and a brand around it that never got written down. That is a cheaper and faster job than starting over, and we will tell you which one you are in during the free first hour.

Tell us what’s stuck. We’ll show you the path.

One hour, free, no forms and no pitch. You leave with a one-page diagnosis whether you hire us or not.

Get Unstuck