




01·Brand from scratch · Launch
Coco's Coffee Co
Naming lockup · Identity · Mascot · Site · Launch system
- The stuck
- An idea, a founder, and a name, and nothing a customer could see yet. Carter had the vision for a coffee trailer in Tampa Bay, but no brand to launch it with: no mark, no world, no front door, and no way to gather a community before day one.
- The move
- We built the whole brand from a blank page. The Coco's lockup and the running-coconut mascot, a warm navy-coral-cream world, and the site that launches it, wired with the mechanics that turn an opening into a following: the Coco's Passport that collects moments, not points, and the Founding 227 for the people who believe before opening day.
- The legacy
- A living, breathing brand, ready before the window even opens. Coco's already has a face, a voice, and a community forming around a trailer that isn't parked yet. A brand-new future, and a legacy for Carter to shape one cup at a time. Good Coffee. Good Days.




























